Dawn Ranch Case Study
The team had just redesigned their website to capture that feeling. Their booking provider couldn't keep up, and they needed to switch fast.
They had a clear commercial goal: guests come to Dawn Ranch for an experience, and the team wanted every booking to offer premium wines and food along the way. They also wanted each of their distinctive room types presented cleanly, so guests could find exactly the stay they were looking for.
The team moved quickly. They replaced their old booking provider with olive, styled to match their newly redesigned website, so guests move from browsing to booking without the experience ever changing.
They gave each room type its own clean, visual presentation. Guests can compare a riverside cabin, a chalet and a glamping tent side by side and choose the stay that fits their trip.
Then they built add-ons into the heart of the flow instead of an afterthought at checkout. Premium wines, food, and experiences appear naturally as guests plan their stay, the same way a great host would suggest them. Guests arrived with their romantic getaway already planned, and Dawn Ranch earned more from every booking.
The results after launch were simply astounding. Direct bookings grew 72% and direct revenue grew 116%. With add-ons presented intuitively throughout the booking flow, add-on revenue rose 42%, and Dawn Ranch now earns thousands of dollars of incremental revenue a month from them.
Lucas and the Bridgeton team were skeptical at first. They didn't believe the performance gains olive projected. Within weeks of launch, Lucas saw conversion jump and moved three more Bridgeton properties to olive. Within 60 days, he signed two more. Today, olive powers the booking experience at every Bridgeton independent property.
