Hotel E Case Study
Hotel E and its sister property, Art House Hotel, were running on a legacy CRS that charged per transaction. It was expensive, disjointed and dated.
The team wanted more: a booking experience as polished as the hotel, a leaner stack, and a direct relationship with their guests.
The team replaced their legacy CRS with olive's booking experience, embedded directly in Hotel E's website. Guests now book without leaving the site, in a beautiful flow designed to convert and to match the look of the property.
With olive connected directly to their PMS, availability and rates come through faster and more reliably, matching one-to-one with nothing to cross-reference. The team builds rates and promotions once instead of twice, saving hours every week. A channel manager handles OTA and GDS distribution at a flat monthly rate.
The result is a simpler, more intuitive stack that performs better. By shifting bookings direct, Hotel E saves thousands of dollars a month in OTA commissions, on top of lower software costs.
The results have been remarkable. The switch was seamless. Hotel E kept every channel it had, didn’t lose a booking in the transition, and kept growing.
The team also gained a clearer picture of their guests. By asking a simple question at booking, they discovered they were a much bigger business destination than they’d realized, and retargeted their content and marketing to match. In August 2026, they recorded more direct bookings than in any month in the hotel’s history.
Over the first nine months of 2026, compared with the same period on their prior CRS, Hotel E's direct bookings grew 84%, direct revenue grew 80% and direct booking share grew 79%.
